January 21, 2022
  • January 21, 2022

Monthly Archives: June 2021

Audi Denmark claims 70% conversion rate for cookie-free test using ‘exclusion lists’

by on June 30, 2021 0
Dive brief: Audi Denmark said it generated a 70% conversion rate with a campaign using alternatives to third-party cookies, according to a press release shared with Marketing Dive. Working with OMNICOM-owned agency PHD Media Denmark, the automaker tapped ad technology company Semasio for a solution that leverages a mix of audience and contextual targeting.... Read More

FCA urged to oppose marketing ban on P2P development loans

by on June 18, 2021 0
The city watchdog has been asked to differentiate between good and bad practice in the peer-to-peer real estate development lending space, rather than implementing a blanket investor marketing ban. Following comments on its call for papers on consumer investments, the Financial Conduct Authority (FCA) released proposals to strengthen its financial promotion rules for high-risk... Read More

UPDATE 1-Spanish banks face antitrust investigation into COVID loan marketing

by on June 16, 2021 0
(Adds Caixabank, Sabadell reactions, pre ICO complaints, background) MADRID, June 16 (Reuters) – Spain’s competition watchdog is investigating possible anti-competitive practices by Banco Sabadell, Santander, Caixabank and Bankia in marketing state-backed coronavirus loans. The CNMC said in a statement on Wednesday that it had opened disciplinary proceedings against the banks for alleged irregularities involving... Read More