EMEA News at a Glance (May 17, 2021)

LONDON – ThreeSixty has appointed Alex Rowe to lead its brand reputation offering. She comes from BCW, where she was an associate director working with clients such as Lloyds Banking Group, Barclays and Heineken. Rowe, who replaces Hannah Walsh who has joined MHP, will work with CEO Oli Wheeler and MD Rob Lester to develop the agency’s brand reputation team, which works with companies such as Adidas, Compare the Market, Patron , Levi’s, De Beers, Bacardi, Barbour, MUJI, Eataly and Gohenry.

LONDON – Ready10 has been nominated by First Give, a charity initiative where students compete to win a grant for a local charity, to raise awareness of the program as it rolls out to more than 200 high schools from the country. After working with the organization on a project late last year that saw ambassador Dan Smith of pop group Bastille raising awareness about the initiative, Ready10 has now been put on board on a retained basis.

LONDON – Grocery delivery start-up Bother (pictured) has appointed Shook, the agency founded by Gemma Moroney and Damon Statt, on the basis of a project spanning PR and influencer work. Bother, with a founding team and advisory board who have worked at Deliveroo, Just Eat, Ocado, Farmdrop, and Amazon Fresh, provides “ boring basics ” from oat milk and olive oil to liquid oatmeal. laundry and toilet roll, no subscription, free then day delivery and no need for a delivery window It also offers eco-brands, large format refills delivered to your door and a greener supply chain and recently has raised £ 4.4million in pre-series A funding.

LONDON – Mixology, which works in smart technology, sustainability and lifestyle sectors, has added three new accounts to its client portfolio: Inventive Health, a specialist in portable AI-based pathogen diagnostics and machine learning; MultiPay Global Solutions, a payment technology company that enables large merchants around the world to accept any payment, anywhere; and Henosis Masks, the first single-use, three-layer, eco-friendly face mask produced in the UK.

LONDON – Siân Hurst has been promoted to chief executive officer of independent UK health agency Clark Health Communications. Hurst joined the agency in June 2020 and has already doubled the agency’s success rate and helped diversify the client base, while mentoring the growing team. Jeremy Clark, founder and owner of the agency, will now become president and Candice Debleu has been promoted to director.

LONDON – Freuds received the Queen’s Award 2021 for Business for Sustainability. The agency, which became the largest B-Corp in the public relations industry last year, is one of 17 companies to receive royal recognition in this category in the 2021 business awards and can use the Queen’s Award emblem for the next five years.

LONDON – Branded marketing agency The Fitting Room, which has clients in music, fashion, retail, food and hospitality, has been named by the brand premium Bugaboo strollers after a five-to-one keynote to lead the creative thinking, execution and activation of the new campaign and work to reposition the award-winning stroller brand in the UK, Nordic countries and Australia . The agency’s mission includes storytelling, creative content, social strategy, influencer seedling, talent partnerships and public relations.

LONDON – Subculture, a subsidiary of the global luxury marketing agency Issa PR, has been named the lead agency for DecideAndAct, a new responsible and high-quality Swiss watch company founded by Alexander Bennouna, former CEO of Victorinox Swiss Army Watch and vice -President of Sales at Swatch Group and Martin Riemer, who have worked in trade and distribution for brands such as Cartier, Rolex and Omega. Subculture will take care of the global launch initially in UK and US, strategy, media relations, influencer marketing strategy and guerrilla marketing in both markets.

LONDON – Happy Yolk, the agency supported by Blurred and Tin Man, has opened a social and influencer department. Launch clients include two social and influencer wins kept alongside integrated Happy Yolk projects, including two from Kaspersky and a global online retailer. The projects will be led by co-founder Alissa Khan-Whelan, as well as a growing team of specialist creatives and community managers. Loyal customers include Pooky, a lighting company started by Sofa.com founder Rohan Blacker, and Days, a non-alcoholic beer company.

MANCHESTER – Brazen was commissioned by online fashion retailer ISawItFirst to handle its consumer public relations after a competitive pitch. Love Island, e-commerce fashion firm and sponsor, called on Brazen to raise the brand’s profile with “disruptive and fame-generating campaigns.” The agency’s mission will cover major creative campaigns and stunts, digital public relations awareness, link building and responsive news hijacking, supported by a fashion press service promoting new collections including Mean Girls and Hello. Kitty.

LONDON – Common Industry was brought in by talented automated agent start-up Genie to support UK growth and manage its press office. Genie specializes in software linking agencies to independent creatives. He recently closed a £ 1.75million funding round and announced Sir John Hegarty as chairman. Common Industry will provide strategic communications for the London-based company, under the responsibility of co-founders Nicky Badenoch and Nick Grime.

LONDON – The built environment agency Higginson Strategy won the communication package for London-based interior design and architecture firm MoreySmith in a competitive speech. The agency will also work with MoreySmith to set up a campaign to address the lack of gender diversity and recognition of interior design in the wider architecture and design industries.

LONDON – Premium ice cream brand Häagen-Dazs UK has hired a new independent Capture Communications as a consumer PR agency. The agency will work with Häagen-Dazs to execute the next product launches and activities this summer, supported by the above campaign.


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