India’s digital marketing market will be driven by improved internet connectivity during the forecast period 2021-2026 – KSU

New Market Research Expert Report titled ‘India Digital Marketing Market Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026’, gives an in-depth analysis of the Indian digital marketing market, assessing the market based on its segments like end user industries and digital channels. The report follows the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT models and Porter’s five forces.

Note 1: For an overview of primary and secondary market data (2016-2026), along with business strategies and detailed market segmentation, please click on a sample demand report. The sample report will be delivered to you within 24 hours.

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The main highlights of the report are as follows:

Market Overview (2016-2026)

• Historical market size (2020): 353 billion USD (global digital marketing market)
• Forecast CAGR (2021-2026): 17.6% (global digital marketing market)
• Forecasted market size (2026): 930 billion USD (global digital marketing market)

During the historic period 2016-2020, the digital marketing market has seen tremendous progress due to a huge boom in demand for clever devices, especially smartphones. There is also a considerably large young population, which has also led to a considerable shift towards the new technologies in the process of adoption. With India and China becoming major economic centers, there has been a general increase economic prosperity over the years. As people increasingly depend on the internet, the need for digital marketing has also increased dramatically and there are multiple avenues being used by businesses for this. Going forward, the value of this market is expected to increase rapidly, as is the growth rate.

Definition of industry and main segments

Advertising using digital screens, such as mobile phones, television, advertising screens, mainly on the Internet, includes digital marketing. The main activities involved in digital marketing include content marketing, search engine optimization (SEO), search engine marketing (SEM), content management, social media marketing, display advertising books, data-driven marketing and e-commerce marketing. The means of digital marketing have also extended to offline platforms such as mobile phones (via SMS or phone calls).

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On the basis of end user industries, India digital marketing industry can be segmented as follows:

Consumer Packaged goods
• Immovable
• Others

The market can be differentiated by digital channels by:

• Email advertising
• Search engine optimization (SEO)
• Interactive website for consumers
• Online advertising / display
• Blogging and podcasting (including microblogging)
• Social media marketing
• Mobile marketing
• Viral marketing
• OOH digital media
• Online video marketing
• Others

Market trends

As the popularity of social media grows not only among India’s youth, but also among its elderly population, marketing companies have had to reorient their advertising methods to target all segments of the population. Increased Internet connectivity and improved Internet speeds have helped people across the country access content on the Internet, opening up new audiences for marketing companies. As industrialization increases across the country and more people buy smartphones than before, the internet audience has grown even more. The overall growth of the economy and programs like Digital India are expected to lead to tremendous growth in digital marketing in India.

Key market players

The main players in the market are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd and Phonethics Mobile Media Pvt. Ltd, among others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are continuously monitoring the impact of this rapidly changing situation on markets and consumer buying behaviors. Thus, our latest estimates and analyzes on current market trends and forecasts will comprehensively reflect the effects of this emerging pandemic.

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* At Expert Market Research, we always strive to provide you with the latest information. The figures in the article are only indicative and may differ from the actual report.

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