Mobile advertising company Kargo today announced the launch of Fabrik, a proprietary content management system (CMS).
Major media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is immediately available to other publishers looking for a CMS solution. Representing the inventory owned and operated by publications, Fabrik combines the content and experience elements of a robust CMS with advanced advertising technology to dramatically increase monetization opportunities for publishers and deliver exclusive advertising experiences to advertisers.
With audience development at the forefront of Fabrik’s offer, the platform’s editors are able to maximize:
- Monetization – Mobile-exclusive creative and programmatic technology enables publishers to increase CPMs and maximize yield, driving over 50% increase in revenue per session and improving average site visibility to 85%.
- Speed – By reducing the average visitor load time to 0.07 seconds, the platform optimizes speed to market by eliminating the need for plugins, such as trackers and third-party bidders, streamlining site performance and increasing public engagement measures.
- Organic growth – Fabrik’s SEO optimization capabilities allow publishers to focus on developing quality content, driving a 50% increase in Google search traffic and resulting in 3x the time spent on the site.
- Syndication – With audience development at the forefront of Fabrik’s offer, publishers benefit from the platform’s third-party integrations to generate increased traffic to their site.
“Having Kargo take the operational elevator allows us to focus on creating premium editorial experiences and creating content that excites our audiences. With Fabrik, we are confident that we are delivering the best overall user experience to our readers while reducing our costs and increasing our return on investment, ”said Kyle Green, vice president of revenue at Distractify.
“Fabrik allows us to add the digital capabilities we need to reach our online audience. We value the control and flexibility needed to amplify the value of our content for both our readers and our advertisers, ”Paul Dousset, Director of Innovation at Empire Media Group.
The launch of Fabrik is another milestone in Kargo’s mission to deliver differentiated solutions designed for the increasingly digital marketing world. With the platform, brands benefit from exclusive publisher inventory opportunities and can combine them with Kargo’s creative and programmatic technology for mobile to create high impact campaigns. This all-in-one solution provides media buyers with a single point of entry and a streamlined process that stands out in an otherwise fragmented market. Other media brands using the Fabrik platform include: Market Realist, Green Matters, The Royal Observer, Front Page Detectives, and Morning Honey.
“The combination of CMS Fabrik and advertising dramatically increases the performance of the premium content publisher while making it easier for brands to create high impact campaigns at scale. We are excited to be working with these leading media brands as we share a vision of how modern SaaS technology can drive better experiences for consumers and brands, ”said Michael Shaughnessy, COO at Kargo and Managing Director of Fabrik.
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