Online tools to use to improve your business

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Whether your marketplace is online or not, there is no doubt about the power of online tools to improve your business. With the increase in tools and software available, more and more businesses are starting to turn to these online sources for all aspects of their workflow. However, this can sometimes lead to committing to resources that promise more than they give. Therefore, we’ve broken down the online tools that actually work to improve your business, which you can potentially get started on today.


Search engine optimization, or SEO, is one of the most powerful marketing tools available today for businesses who have already set up a website for their brand. Essentially, it relies on analyzing a client’s search content and the intent behind it on a search engine, before directing them to sites that match both. For example, if your business sells fruit, you would want your SEO to direct those looking for something like “where to buy fruit” to your website. One of the most effective companies when it comes to SEO implementation is BigCommerce SEO. We recommend that you check out a guide to BigCommerce SEO to get more search traffic, especially if you’re new to SEO and looking for a place to start.

Social media

In recent years, social media has permeated every aspect of our lives, including the way we run our businesses. Therefore, it is important that you take the time to ensure that your business is present on social media and that you are using it to the best of its ability. A common pitfall for many businesses in this field is to simply create a page without ever committing to it, leaving it more as a place for their contact information than anything else. It can actually hurt your business, as customers will see this inactivity as laziness or your business is no longer operational. If you choose to build your social media presence, you need to be prepared to invest the time and effort to make sure you’re regularly active, whether that’s doing it yourself or distributing the work elsewhere.

Mailing lists

Mailing lists are a great way to interact with your customers about new products you introduce or any other updates you feel are important to them. However, it can be difficult to get your customers to trust you with their email address, due to recent data protection concerns and the unfortunate habit of some companies of spamming these mailing lists with content. irrelevant or saturated. One strategy we recommend is to offer something in exchange for signing up. For example, many businesses will offer a free eBook on a topic relevant to the product or service they are offering, or a discount on the customer’s next purchase.

Online survey tools

Understanding your customers is key to understanding how discuss your marketing strategies. Therefore, you should take advantage of any tool that allows you to collect information about your customers, such as the wide variety of customer survey tools available online. Surveys are a great way to get customer feedback, especially if they have the option to complete it anonymously, and should be something you conduct on a regular basis. Most importantly, however, is to make sure that you are heeding the comments and working on the suggestions, rather than doing the poll as a way to showcase the look you are listening to.

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